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BASES’
alliance with a major food-manufacturing company is one
example of our commitment to understand and meet client
needs.
At this client, a core team of key personnel from top management
of both companies meets quarterly to anticipate upcoming
marketing needs and brainstorm new possibilities. This synergistic
collaboration has advanced both companies’ abilities
to understand complex business issues and develop creative
solutions. For example, recent topics have included:
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Understanding
sourcing and incrementality issues resulting from
the addition of new items into the brand line
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Translating
concepts into winning copy
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Using BASES to refine "go-to-market"
targeting for media, trade, and promotion
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In addition to exploring client-specific issues, the alliance
is a forum where BASES regularly shares new general learning
with client researchers and marketing professionals. The
mutual understanding created by this collaboration yields
great benefits on both sides, making these two companies
true business partners.
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