Evaluate and
optimize product performance prior to
volumetric testing
The most successful new products achieve
strong results in BASES after-use testing,
so understanding product performance is a
crucial step in the new product development
process. Identifying potential product issues as early as
possible in the product development process can help isolate
product issues and eliminate “surprises,” which could be
costly and time-consuming down the road.
Early access to powerful
BASES product analytics
BASES Product Advisor is a product testing
tool that gives you early access to BASES
benchmarks and consulting, and helps you move
into later stage testing with the confidence that
the product will deliver on consumer expectations. BASES
maintains the world’s largest new products database of over
14,000 products, which can be mined and customized to
provide relevant benchmarks for your new product. Using the
BASES Database eliminates the need for including control
cells because it provides rich perspective driven by your
competitive set of new products.
Identify product
improvement opportunities and optimize performance
The Product Advisor analysis focuses on
product performance, drivers/limiters of
appeal, and opportunities for improvement.
BASES experts focus the analysis and advice on issues that
will truly make a difference in BASES II (volumetric
concept/product testing), and eventually, when the product is launched
into the marketplace. Product Advisor provides actionable
advice when used for:
- Screening alternative formulations
for a single new product
- Identifying which varieties in a
multi-item line need improvement
- Early-stage product assessment prior
to further investment
A consistent system for
evaluating new products
Using BASES Product Advisor allows you to
leverage the strengths of the BASES system,
ensuring a seamless transition across testing
phases. Data from BASES Product Advisor is
comparable globally to all other BASES product studies.
Using the BASES system to consistently measure product
performance can reduce cycle time and minimize costs in the
product development process.
Methodology
Consumers are exposed to information about the new product in a
“concept” that communicates the features, intended benefits, and price.
The concept could take the form of something that resembles either a
print or a television ad. Consumers are asked questions about their
interest in the concept in order to identify those who respond favorably
– representing likely triers. These likely triers are asked to try the
product in home. After they have had a chance to use it, they are
re-contacted for a second interview to evaluate their experience with
the test product.
We analyze the data from the after-use phase to advise you on product
optimization opportunities.
