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Success in the market requires not only a
great new product idea but also great marketing execution.
BASES is well known for measuring and helping optimize new
product ideas via our databases
and proprietary analyses. BASES Marketing Plan Analyzer
brings this same sort of perspective to our
clients’ marketing support plans.
BASES Marketing Plan Analyzer is
the only capability of its kind in
the industry. It is a continuously
updated database containing more
than 90,000 new product marketing plans,
across 60 countries, from more
than 200 product categories. This service draws on more than
10 years worth of marketing plan information used in BASES
forecasts.
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