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A winning
new product launch involves more than having a great
strategy. Success also demands great execution against the
marketing plan. But once new items reach the shelf, rapid
assessment of the marketplace and tactical adjustment of
going-in plans is often required. Marketers face two common
problems in this process:
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Developing a clear picture
of new product performance from numerous sources of data
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Gaining alignment around
action steps to maximize launch performance in real time
BASES Launch
Advisor solves these problems with a comprehensive
integration of data sources and an expert analysis from
Nielsen. In a Launch Advisor engagement, client service
teams from across the Nielsen Company partner to help you
better understand your data, diagnose the issues your new
product is facing, and detail next steps in a strategic
action plan for your initiative.
BASES Launch
Advisor brings clarity to launch management
BASES Launch Advisor is a revolutionary knowledge management
system, combining your internal data sources (like
consumption and shipments) with external sources
(point-of-sale tracking, BASES forecasts, household panel,
media, etc) to help you gain a clear, comprehensive view of
your new product’s performance. We integrate the data
sources for a harmonized perspective, and bring together
Nielsen Company experts with your new product team to
provide real time consulting on how to improve launch
results. With BASES Launch
Advisor, we bring clarity and direction to the table so that
your team can focus on the right action steps.
A whole new way to manage the launch
process
In BASES Launch Advisor, we produce an executive summary at
regular intervals in an initiative’s first year, with a
clear set of insights and recommendations and easy
drill-downs to highlight key learning. Performance is
diagnosed relative to expectations and powerful benchmarks
using the full range of Nielsen Company expertise. And we
bring our team together with yours for regular work sessions
throughout the introductory year to share insights and align
on next steps.
BASES Launch Advisor is
currently only available in the United States.
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