A scientific approach to accelerate and renovate your options for growth
You face the need to grow, but how do you generate groundbreaking new ideas, revitalize your current brands in market and make sense out of your range of options? You could go to qualitative consumer research, but that involves a lot of guesswork and subjectivity. Eureka! Concept Development is a scientific alternative to brainstorming that’s all about discipline, focus and thinking smarter about ideation. Eureka! is the only company to apply System Optimization (e.g. 6-Sigma, TQM, Lean) to Marketing and Innovation Concept Development.

Receive expert coaching about how to win in the marketplace
Eureka! Concept Development quantifies your ideas’ probability of success using Merwyn – a patented, empirically based, quantitative assessment tool. Merwyn focuses on a concept’s ability to present an overt benefit, real reason to believe and dramatic difference to consumers. All Merwyn reports come with expert ideas and advice for further increasing your odds of success in BASES testing and the marketplace. BASES and Eureka! have conducted R&D linking the Merwyn tool to BASES Databases and to the introSCAPE®consumer adoption framework, which shows that promising ideas emerging out of Eureka! have strong odds to also do well in BASES testing.

Add in the Value of Nielsen
BASES and other Nielsen client service professionals will participate in the sessions with you. It is the best of both worlds – you get bigger and better ideas for growth while leveraging learning external to your business. Integrate your historical consumer testing, category and market structures, buyer analyses, in-market trends, along with your other consumer work at one time and in one place. Your Eureka! session is flexible to focus on a given brand or brands, category or sector, an emerging capability or technology, or even a geographic region. Whatever your strategy may be, we help turn your innovation agenda into real options for growth.