Acrobat Reader Required



 

BASES SnapShot is a system designed to help you prioritize a broad range of new ideas to the ones that truly have the most consumer potential.  By limiting the scope of the technique, we are able to capitalize on the power of BASES Databases while making the study process fast and cost-effective. 

And, because it’s built on the reliable BASES platform, you can move forward with confidence without being surprised by conflicting results in a later-stage study. 

Whether screening new brands, line extensions, or relaunches, the BASES SnapShot system can be adapted to be a key part of your early-stage screening process.


Relevant Insights in a Concise Deliverable

BASES SnapShot delivers a set of key results that help you make informed screening choices, including:

Concept Purchase Intent

Liking

Value for the Price

Uniqueness

Claimed Number of Trial Units
Claimed Annual Purchase Frequency
BASES Concept Potential Score, a modeled composite measure integrating a number of key metrics
Simple diagnostics, such as an analysis of concept performance on several standard attributes
Additional features are available at an added cost
 
  Home | Company Profile | Capabilities | Proprietary Learning |Careers | News | Contacts | Site Map
©2008 BASES, All Rights Reserved, Privacy Statement