Commercialization decisions demand accurate forecasts for volume and profit, good strategic choices on marketing support, and clear consultation on how to move forward. When you're making these decisions, BASES tools and techniques lead the industry.

Initiative Commercialization
		Should we launch this new product? What is its likely year one sales potential and how can we improve the proposition?
		Should we launch this new product? What is its likely sales potential in its first two years, how can we improve the proposition, and what are the odds of longer-term success?
		Will restaging my brand increase overall sales?
		How will this new product impact volume for my branded franchise?

		How can I optimize my new initiative in the competitive context? How can I manage issues related to portfolio management, competitive reaction, pricing, and promotion sensitivity at the shelf?
		Where can I get real-time insights to improve my launch results?

		How can I target my new product marketing investment more effectively?