Retailer shelves are more crowded and complex than ever, with thousands of new products slotted every year. Since so many buying decisions are made in the store, your packaging needs to work harder than ever. Will consumers notice your brand? Will consumers confuse your brand with another one? Using BASES FindTime, you can answer these questions to better manage your in-store strategy and optimize your odds of gaining consumers’ attention at the shelf.

BASES FindTime can provide important direction, both in terms of packaging graphics and shelf placement. The goal is to isolate the impact of package performance, separate from executional variables such as the number of facings. Your test brand is exposed in a competitive array of products, and consumers are engaged in a variety of “findability” tasks. The BASES FindTime tool benchmarks how long it takes consumers to find your test brand and your competitors, the extent of mis-identification, and the relative imagery of all the brands’ packaging.

BASES FindTime will help you answer questions like,
• “Will your package stand out at the shelf?”
• “Will your new product be confused with others?”
• “How is your product packaging distinct from the competition?”

BASES FindTime is useful for nearly any new product, from close-in line extensions to completely new brands. This service is available at no additional cost on e-Panel BASES I and BASES II studies.