Capabilities - BASES ChatterBox

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With BASES ChatterBox, now you can complement the learning from a quantitative BASES study with qualitative insights from an online focus group.

The groups take place in a “chat room” setting, typically with about 8-10 consumers plus a professional moderator to facilitate. In ChatterBox, you can flexibly probe issues at a level of depth that is difficult to do in a quantitative design. Since "hard numbers" don't always tell the whole story, you can use ChatterBox results to bring issues to life and supplement your learning with a rich set of qualitative insights.

How does BASES ChatterBox work?
BASES identifies consumers at the end of interviews who would be willing to participate in follow-up discussions. We work with you to develop selection criteria, and we recruit appropriate consumers for the groups. We can work with a moderator of your choice or coordinate the project with one of our preferred moderators.

During the on-line session, you participate as an observer, invisible to the respondents. You experience the feedback first hand, and communicate with the moderator in real-time to ensure that your issues are fully addressed. Finally, transcripts of the entire session are saved and delivered to you for further analysis.
Click here to see an example of a BASES ChatterBox Deliverable.

With BASES ChatterBox, marketers can:

	Add qualitative insights to BASES results
	Access key target groups with specific respondent profiles
	Analyze rich verbatim commentary to fuel copy development strategies