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From the start, we have continually enhanced, updated, and
renewed the BASES global model. Because excellence and
accuracy in forecasting is at the heart of the value that we
deliver to our clients, we invest between
5-10% of our revenues every year in internal R&D to
continually improve and expand our modelling capabilities.
This commitment is a core value at BASES: we believe that
there is always a way to improve what we do, and for this
reason we support a dedicated team of model development
experts whose charge is to “see the day after tomorrow,
today.”
Everyday, using these models, BASES takes on a formidable
challenge-forecasting the future. And the accuracy of our
forecasts explains why our business continues to grow year
after year |
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Why is
it necessary to keep re-tooling the world’s most
accurate forecasting system?
Continuous refinements make it possible to… |
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Add forecasting
capabilities for new countries (the model is now
calibrated for over 50 countries around the world.) |
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Create the ability to
account for new-to-the-world marketing strategies
(for instance, internet marketing, interactive kiosk
advertising) |
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Enhance reporting
capability to provide a greater level of detail to
clients, assisting them with their launch strategies
(for instance, reporting Year I volume by 4-week
periods.) |
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Incorporate continuous
new learning from in-market data, which is more
readily available and increasingly valuable as time
goes on |
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Account for much greater
proliferation of brands and options, more complex
competitive scenarios |
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Recalibrate to account
for observed changes in consumer behavior as a
result of trends in the marketplace (for example,
adjusting overstatement among consumers who now face
an ever-growing number of options.) |
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