Knowledge
and understanding come from experience. As the world leader
in new product forecasting, BASES has accumulated far more
testing experience
by country
and experience
by product category
than any other STM provider, spanning more than
30 years, over
60 countries, and virtually every consumer packaged goods
product category.
BASES leverages the value of this vast experience
by meticulously maintaining specialized databases. The knowledge
gained through these powerful tools is truly the foundation
of every service that we provide for our clients, and their
worth increases over time as they grow and as new technologies
make it possible for us to use them in new ways.
Additionally, as a division of The
Nielsen Company, BASES has exclusive
and virtually unlimited access to ACNielsen’s syndicated
data resources to keep us in touch with what is actually
happening in the marketplace— anytime, in any product
category, anywhere in the world. By combining these resources
BASES is able to paint an accurate picture of the future
marketing environment so clients can “see tomorrow,
today” as they plan their new product introductions.
Some of BASES proprietary databases include:
BASES
Global Key Measures Database:
Every concept and product we've tested.
Everywhere. How does your new product initiative
compare to those of your competitors?
BASES
Global Validation Database:
With over 1400 in-market validations, this global
database is our forecasting report card.
BASES
MarketBase Database:
In-market data of every sort from everywhere. Our
forecasters know your market.
BASES
Marketing Plan Analyzer: Important
benchmarks against which new product marketing plans can
be compared.
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