BASES e-Panel is
a data collection methodology that allows BASES to gather
consumer reaction to concepts and products via
interviewing over the World Wide Web. Clients can
field many of their BASES research studies through the
BASES e-Panel, with no compromise in database
comparability or forecast accuracy.
What are the key client advantages of BASES e-Panel?
 |
Video-testing capability
|
|
|
Available
in Canada, the United Kingdom, Germany, France, Italy,
and Japan |
|
|
Outstanding
security, confidentiality, and field quality
standards that protect your business |
|
|
Efficient means of interviewing target or low
incidence groups of respondents (panel is prescreened
for many common characteristics such as pet ownership,
presence of children, smokers, etc.) |
|
|
Cost
savings over traditional methodology |
|
|
Identical
forecast accuracy compared to other data collection
methodologies |
|
|
Greater
interviewing capacity, often improving study timing |
|
|
Greater
convenience for panelists, resulting in greater
consumer compliance |
BASES
Stands Committed to Innovation
Since
its introduction in 1999, e-Panel has become the methodology of
choice for over 90% of BASES studies completed in the United
States and Canada. Adoption continues to grow on our
European panels as well. For more
information,
contact
a BASES client service representative.
|
|
BASES
e-Panels
The first BASES e-Panel was built in the United States, due to its
early adoption of the internet by a large number of households. Panels
have
been
built in other
global regions with similarly high household internet
penetration. These regions
include
Canada, the United Kingdom, France, Germany, Italy and now in Japan
with the same exacting security and quality standards as the
original United States BASES e-Panel. The
U.S. panel is
approximately 120,000 households and growing. The
Canadian panel is approximately 13,000
households and growing, the
UK is approximately 21,000 households
and growing, the French panel has
approximately 15,000 households
and growing, the German panel has approximately
17,000 households and
growing, Italy has approximately
9,000 households and
growing and
Japan has approximately 10,000 households.
BASES routinely
evaluates the size and composition of each panel and expands them to
support business needs. |
is a registered trademark of BASES.