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MarketBase
is a live, online library of ACNielsen in-market data.
This consolidated system of databases was created for the
purpose of keeping the most recent in market and consumer
behavior data on the desktops of BASES analysts
at all times. This enormously rich resource includes continuously
updated household panel data and scanner data for any brand
on the market, as well as introductory launch data for newly introduced brands.
Access to this tremendous wealth of in market data keeps
our forecasters well-informed about category trends and
developments in the marketplace that may influence the new
product launch environment. It also is invaluable in our
ongoing commitment to refining our global models. When
BASES clients “see
tomorrow, today”,
they are looking at the most accurate picture available
from any research company in the world.
Note:
As a division of The Nielsen Company, BASES is authorized
to access and utilize these resources, which are wholly
owned by the ACNielsen organization, for the sole purpose
of reasonableness checks and refining forecasts. Clients interested in purchasing this data
may contact
an ACNielsen representative. |
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