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Every
year, our development teams produce new learning, more sophisticated
databases, and innovative diagnostic tools to support our current models,
while creating the next generation of tools to meet our clients’
future needs.
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 BASES has always been strongly committed to ongoing research. No other marketing research company invests as heavily as we do in expanding industry knowledge and improving the value of our products for our clients. Budgeting between 5 - 10% of total revenues for R&D every year, we focus on research that:
The recent emergence of consumer publishing, sharing and search tools on the Internet have profoundly changed the way consumers make purchase decisions in nearly all categories. As a result BASES partnered with Nielsen BuzzMetrics in June 2007 on an investigation of the relationship between blog buzz, marketing support, and sales in the consumer-packaged goods industry. Click here to receive your copy of the released White Paper.
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