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As
the worldwide STM
industry leader, BASES has met the challenges of consistent execution, historical
databasing, and ongoing forecasting refinement through the
proactive development of customized support systems. Only BASES has access to these resources every day,
which serve as the solid foundation from which we expand
our capabilities in new directions.
Forecasting Models
Historical Databases
Project Management & Communication
Data Collection Capabilities
Knowledge Management Systems
Forecasting
Models
BASES forecasting models
offer superior accuracy (average error of 9%, based on
over 1400 global
validations), completeness (they provide accurate
components of volume as well as source of volume) and global scope (calibrated
for over 60 countries).
Global
Key Measures Database
The BASES Global
Key Measures Database contains consumer responses to
more than 90,000 new product initiatives. This powerful tool
enables comparisons to other new product initiatives
tested by BASES in the same product category or
subcategory, country or region. Competitive insights
gained through such comparisons can lead to very specific
and actionable recommendations for improving the product
and marketing strategy.
Project
Management & Communication
Customized interactive internal project management software
allows BASES team members to access and communicate about
study specifications, supporting personnel, timing, current
study status, and due-dates. Additionally, some BASES clients
opt for the creation of their own customized extranet site,
My.BASES, for study
updates, secure document exchange, and account team contact
information.
Data
Collection Capabilities
We have historically set the industry standard for high
quality data collection, which is essential to the accuracy
of our forecasts. Data collection methodologies include
mall intercept, CLT (central location testing), door-to-door,
and the BASES e-Panel,
a proprietary online panel which enables us to conduct consumer interviews over the Internet.
Knowledge
Management Systems
BASES Marketbase
is a powerful customized resource that allows easy access
to in-market data from a variety of sources, providing “one-stop-shopping”
for BASES analysts and project managers for detailed, current
store data, household panel data, and information about
marketing support by specific product category. A company-wide
Intranet (BASES iNet) contains extensive archives of our
analytical forecasting knowledge. These cutting-edge systems are
rich and user-friendly resources, allowing
our consultants in-depth understanding of business issues
and unique client needs.
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