Our testing experience in over 60 countries and our exclusive and unlimited access to ACNielsen in-market data give us the tools we need to conduct valid research, account for regional characteristics to interpret the results, and accurately forecast sales anywhere in the world.

The BASES global system also enables clients to compare results across countries and geographies. All BASES studies utilize a common set of protocols for data collection and reported measures. This allows the use of one system—the BASES system—for multinational marketers who desire uniform measurement and worldwide service.