Profile - Who We Are

Our clients are primarily large multi-nationals in the fast moving consumer goods categories, including foods and beverages, household products, personal care products, pet products, and healthcare products. We also have clients in sectors such as pharmaceuticals, alcohol, and quick-serve restaurants.

BASES is the world’s leading provider of pre-market consumer insights for marketers of consumer package goods. Our tools have also been adapted to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, and other durables and services to extend BASES world-class consulting expertise into a broader range of sectors and issues. We combine primary consumer research with state-of-the-art forecasting techniques to estimate the sales potential of new product initiatives prior to market entry. We use powerful, proprietary research tools to give clients the answers to questions like these:

	What is the volume potential for my new product?
	How will a line extension affect my overall brand franchise?
	What elements of my new initiative should be improved to increase the odds for consumer adoption?
	Who will be the core users of my new product and how can I reach them?
	How should I prioritize developing the ideas in my innovation pipeline?
	How should I price my new product?
	How competitive is my marketing plan? How can I improve the plan to increase its efficiency?
	Where is the “white space” in my category for future innovation?


		Over 30 years of experience has made BASES the STM industry leader.
		Only BASES can deliver this level of in-depth category experience and worldwide capabilities.


		Judge us by the company we keep! Hear what our clients have to say about us.
		Clients of BASES benefit from our affiliations with the world’s leading research companies.