The Nielsen
Company
The Nielsen Company, formerly
known as VNU Group B.V., is a global information and media company
with leading market positions and recognized brands in marketing
information (ACNielsen), media information (Nielsen Media Research),
business publications (Billboard, The Hollywood Reporter, Adweek)
and trade shows. The privately held company is active in more than
100 countries, with headquarters in Haarlem, the Netherlands, and
New York, USA.
ACNielsen
ACNielsen is the world’s leading provider of market research,
information and analysis to the consumer products and services
industries. In more than 100 countries, ACNielsen measures
competitive marketplace dynamics and works to help clients
understand consumer attitudes and behavior, developing advanced
analytical insights that generate increased sales and profits.
BASES is a service of the The Nielsen
Company. Other services within the group
include:
Claritas
Claritas helps companies engaged in consumer and
business-to-business marketing by providing targeted and
measurable marketing programs and enterprise-wide technology
solutions.
Spectra
Spectra serves the fast-moving consumer goods industry with
consumer-centric marketing solutions, creating marketing ROI by
measuring the consumer behavior impact of all demand side
spending.
ACNielsen Analytic Consulting
Committed
to providing actionable recommendations that improve clients'
bottom line, ACNielsen Analytic Consulting services provide tailored solutions to complex
sales and marketing issues.
HCI
HCI is a global pharmaceutical promotion
research organization and a recognized leader in physician &
consumer promotion budgeting, planning, measurement, and analysis.
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