Press Release, September 2008
The Nielsen Company released findings that 40% of U.S. tweens (ages 8-12) use a cell phone....more..

Press Release, May 2008
Nielsen NRG, the leading market research and strategic consulting firm serving the film and home entertainment industries, has become part of Nielsen’s BASES organization....more..

Press Release, April 2008
BASES has been engaged by Furniture Brands International to help build a market research and consumer insight model specific to the furniture industry...more..

Pharma Forecasting Excellence April 2, 2008 - April 4, 2008 Barcelona
BASES, The Nielsen Company and forecasting expert Therese Glennon, will lead a conference workshop on accurately forecasting the demand of product launches in the pharmaceutical marketplace...more...

Consumer Insight, March 2008
Growing the Franchise with New Products:
How New Products Can Drive Incremental Growth
Consumer Insight is an online newsletter from The Nielsen Company that brings together all of Nielsen's global marketing, media, entertainment and retailing services to provide unique insight into consumer behaviors....more... Click here to receive a copy of the case study on line extensions.

Conference Participation, January 2008
BASES and NielsenHealth are speaking at the next ESOMAR Global Healthcare conference about: “Fast moving consumer goods and OTC products: Zoom on marketing effectiveness more..
 

Press Release, December 2007
The Nielsen Company announced that it has retained Jacques Blanchard as an adviser for its BASES service. Blanchard will advise on strategy and product development......more..

Press Release, December 2007
The Nielsen Company released the findings of an in-depth study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12).....more..

Press Release, October 2007
The Nielsen Company today announced an agreement between BASES and Eureka! Ranch Technology, Ltd, a consulting firm specializing in new product innovation, to offer clients an integrated approach to identifying, developing, and optimizing new products....more..

Consumer Insight, July 2007
Beating the Fragmented Odds
Challenging Choices: Food launch rules of the road
How do you boost new product success rates in the shifting and ever increasingly-complicated CPG landscape? Consumer Insight is an online newsletter from The Nielsen Company that brings together all of Nielsen's global marketing, media, entertainment and retailing services to provide unique insight into consumer behaviors......more...

BASES/BuzzMetrics White Paper, June 2007
The Origin and Impact of CPG New Product Buzz: Emerging Trends and Implications
An investigation of the relationship between blog buzz, marketing support, and sales in the consumer-packaged goods industry. Click here to receive your copy of the released White Paper.

Advertising Age, May 2007
BASES and BuzzMetrics share their findings on a recent joint research effort about generating online buzz for your new product at Nielsen's Consumer 360 Conference.... more...

Press Release, October 2006
ACNielsen BASES Launches a Major Improvement to Its Core Services
BASES introSCAPE™ Helps Marketers Build Winning New Products
COVINGTON, KY, October 9, 2006 – ACNielsen BASES, the leading global provider of new product forecasting and consulting, today announced the introduction of BASES introSCAPE™, a unique analytical framework
designed to help marketers build stronger new product propositions with consumers..... more...

Press Release, August 2006
BASES DecisionPoint Allows Manufacturers to Optimize
Their New Product Initiatives
COVINGTON, KY, August 16, 2006 -- BASES, the leading global provider of new product forecasting and consulting, today announced the introduction of DecisionPoint, a new service enabling BASES to model important marketplace factors in the context of a simulated retail shelf.... more...

Press Release, August 2006
Procter & Gamble Chooses BASES as its Preferred Global Supplier
COVINGTON, KY, August 9, 2006 – BASES, the leading global provider of new product forecasting and consulting, today announced that Procter & Gamble has named BASES as its preferred external supplier for its global new product sales volume forecasting needs... more...

Press Release, December 2005
VNU Marketing Information Acquires Decisions Made Easy
VNU Marketing Information, a business unit of VNU, a global information and media company, today announced the acquisition of Decisions Made Easy (DME) an international company... more...

Press Release, November 2005
BASES Adds Marketing Plan Benchmarks To Its New Product Services
Covington KY, November 16, 2005 - BASES, the leading global provider of new product forecasting and consulting...  more...

Published Article: Facts, Figures, and the Future, October 2003
How Can I Make Line Extensions More Incremental?
Nearly 25 percent of line extensions fail to grow the total franchise. BASES has discovered four main factors that prevent line extensions from being incremental.  more...

Published Article: Consumer Insight Magazine, Spring 2003
Is There Value in Being Different?
Initiatives that break away from the familiar achieve stronger results in key consumer and trade marketing indicators in the real world environment. Collectively, these advantages can play out into substantial volumetric and financial benefits...  more…

Published Article: Consumer Insight Magazine, Spring 2003
Targeting Early Adopters: A Means for New Product Survival
In the marketing world, there are few jobs as daunting as that of launching a new product. It’s risky business and the stakes are high. Why then are so many new products introduced?   more…

Published Article: Facts, Figures, and the Future, March 2003
Optimizing New Product Positioning to Increase Sales
The goal is to identify those attributes that matter most to volume, in order to optimize the impact of improvements to the positioning of the new brand...
more…

Published Article: Facts, Figures, and the Future, January 2003
Line Extensions of Established Brands: How Close is too Close?
The key to success with line extensions is a well-differentiated consumer proposition that offers something new from the parent brand, and is adequately supported by the manufacturer without cannibalizing parent brand spending...
more…