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ACNielsen
BASES is the global leader in new product evaluation and
sales forecasting for fast moving consumer goods (FMCG)
companies, such as Proctor and Gamble, Kraft, Unilever and
S.C. Johnson and Son. This is just to name a few –
BASES’ client
roster is very impressive and includes many Fortune
500 companies representing a range of industries, including
food and beverage products, personal care Goods, household
products, healthcare/pharmaceutical products and pet products.
New products are the lifeblood of FMCG organizations and
ACNielsen BASES helps these consumer product giants decide
which new products will generate enough consumer interest
and ROI (return on investment) to warrant the costs of further
product development and market launch. We’ve been conducting
this intriguing work for over 25 years now, and have been
setting the STM (Simulated Test Marketing) industry standard
in modeling, databases and marketing knowledge. Our insights-based
marketing research and consulting services help marketers
evaluate and improve the business potential of their new
product ideas and in turn increase their chance for success
in the market place. (link to services)
Client Service is of paramount importance within the ACNielsen
BASES organization. Our clients (link to client roster)
rely on the quality and accuracy of our consulting services
to make major decisions affecting profitablity and shareholder
value of their companies. These client relationships haven’t
just happened overnight, rather they are based on years
of positive experiences time after time with the outstanding
team of professionals at BASES. Known within the industry
for providing excellence in client service, BASES has a
powerhouse group of dedicated professionals committed to
client satisfaction.
ACNielsen BASES has experienced tremendous growth over the
past ten years and has ambitious plans for the future. Since
1998, the company has successfully opened several new global
locations and now has operations in six countries. (United
States, Canada, Belgium, England, France and Argentina.)
However, our growth is not limited to expanding our office
locations or building our client base and revenues. We are
highly committed to enhancements in technology, expansion
of new product and service offerings, and of course the
development of our people.
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