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BASES is an Equal Opportunity Employer.
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BASES is the global leader in new product evaluation and
sales forecasting. BASES’ clients include many multinational and
Fortune 500 companies, representing the industry leaders in a range of
product categories. Companies that utilize the BASES
system include food and beverage products, personal care
goods, household products, healthcare and pharmaceutical
products, and pet products.
New products are the lifeblood of consumer goods organizations.
BASES provides the information consumer goods manufacturers
need to determine which new products will generate enough
consumer interest and ROI (return on investment) to warrant
the costs of further product development and market launch.
We’ve been conducting this fascinating work for over
30 years, setting the
STM (Simulated Test Marketing) industry
standards in modeling accuracy, extensive databases, and
new products marketing expertise. Our insights-based research
and consulting services
help marketers evaluate and improve the business potential
of their new product ideas prior to market launch and, in
turn, increase their chances for success once they reach
the market place.
Client relationships are of paramount importance within
the BASES organization. Known within the industry
for providing superior client service, BASES professionals
work as strategic partners with client companies, leveraging
an unmatched understanding of consumers and of new product
introductions worldwide. As a result, our clients can rely
on the BASES system to help them make major decisions affecting
the profitability and shareholder value of their companies.
BASES has experienced tremendous growth over the
past ten years and has ambitious plans for the future. Since
1998, the company has successfully opened several new global
locations and serves clients directly worldwide. However,
our growth is not limited to expanding our office locations
or building our client base and revenues. We are also highly
committed to investing in the professional development of
our people and the most up-to-date technological tools that
make it possible for our clients to clearly see tomorrow,
today. |
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