Our objective at BASES, a service of The Nielsen Company, is simple… to help our clients grow through successful innovation on their brands.  Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard forecasting models, our rich databases, and our proprietary analytical techniques.  The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs.  Learn more about how BASES can help you.
Meet BASES, the world leader in sales forecasting and initiative optimization for new products. BASES capabilities deliver unique insights that help you build successful new product introductions.  Putting our industry leadership to work by advancing the state of the art. Look no further. Step into our world and see what it’s like to be part of the BASES team.
 

 
     What's new at BASES

Press Release, April 2008
BASES has been engaged by Furniture Brands International to help build a market research and consumer insight model specific to the furniture industry...more..

Pharma Forecasting Excellence April 2, 2008 - April 4, 2008 Barcelona
BASES, The Nielsen Company and forecasting expert Therese Glennon, will lead a conference workshop on accurately forecasting the demand of product launches in the pharmaceutical marketplace...more...

Consumer Insight, March 2008
 Growing the Franchise with New Products:
How New Products Can Drive Incremental Growth
 Consumer Insight is an online newsletter from The Nielsen Company that brings together all of Nielsen's global marketing, media, entertainment and retailing services to provide unique insight into consumer behaviors....more... Click here to receive a copy of the case study on line extensions.

Conference Participation, January 2008
BASES and NielsenHealth are speaking at the next ESOMAR Global Healthcare conference about: “Fast moving consumer goods and OTC products: Zoom on marketing effectiveness more..

BASES/BuzzMetrics White Paper, June 2007
 The Origin and Impact of CPG New Product Buzz: Emerging Trends and Implications
An investigation of the relationship between blog buzz, marketing support, and sales in the consumer-packaged goods industry. Click here to receive your copy of the released White Paper.
   
 

Site Last Updated July 2007.

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