BASES, the world leader in new product sales forecasting and initiative optimization

The world leader in new product sales forecasting and initiative optimization

Our objective at BASES, a service of The Nielsen Company, is simple… to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard forecasting models, our rich databases, and our proprietary analytical techniques. The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs. Learn more about how BASES can help you.

Meet BASES, the world leader in sales forecasting and initiative optimization for new products.

BASES capabilities deliver unique insights that help you build successful new product introductions in the following industries:

Alcohol
Consumer Packaged Goods
Durables, Appliances, and Electronics
Entertainment and Gaming
Telecom
Pharmaceuticals
Quick-Serve Restaurants

Putting our industry leadership to work by advancing the state of the art.

Click on the images below to learn more about the content of our papers and learning material and request copies.

BASES/NMI Consumer Insight White Paper March 2008
February 2009

BASES/Buzz Metrics
White Paper
June 2007

Look no further. Step into our world and see what it’s like to be part of the BASES team.

Click here to search our current openings or to submit your resume.


	Latest News Press Release, March 2009 NMI and Nielsen align to help marketers develop winning new products in the sustainability and green marketplace. ...more. BASES/NMI White Paper, February 2009 Winning at Green Exploring the Potential for Green Innovation using the Nielsen BASES System and NMI’s LOHAS Segmentation Model. Click here to receive your copy of the released White Paper. Press Release, December 2008 BASES opens an office in Sharjah, UAE...more.. Press Release, May 2008 Nielsen NRG, the leading market research and strategic consulting firm serving the film and home entertainment industries, has become part of Nielsen’s BASES organization....more.. Press Release, April 2008 BASES has been engaged by Furniture Brands International to help build a market research and consumer insight model specific to the furniture industry...more.. Pharma Forecasting Excellence April 2, 2008 - April 4, 2008 Barcelona BASES, The Nielsen Company and forecasting expert Therese Glennon, will lead a conference workshop on accurately forecasting the demand of product launches in the pharmaceutical marketplace...more... Consumer Insight, March 2008 Growing the Franchise with New Products: How New Products Can Drive Incremental Growth Consumer Insight is an online newsletter from The Nielsen Company that brings together all of Nielsen's global marketing, media, entertainment and retailing services to provide unique insight into consumer behaviors....more... Click here to receive a copy of the case study on line extensions. Conference Participation, January 2008 BASES and NielsenHealth are speaking at the next ESOMAR Global Healthcare conference about: “Fast moving consumer goods and OTC products: Zoom on marketing effectiveness more.. BASES/BuzzMetrics White Paper, June 2007 The Origin and Impact of CPG New Product Buzz: Emerging Trends and Implications An investigation of the relationship between blog buzz, marketing support, and sales in the consumer-packaged goods industry. Click here to receive your copy of the released White Paper.


Site Last Updated October 2008.

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